The problem this solves
When three different people write for your brand, you get three different brands. One person writes formally. One uses slang. One sounds like a corporate press release. Your audience notices, even if they cannot articulate why. Consistency builds trust. Inconsistency quietly erodes it.
A brand voice guide fixes this. Not by giving people rules to follow, but by giving them a clear picture of how the brand thinks, what it cares about, what it finds funny, what it refuses to say, and what it sounds like when it is speaking to the person it is speaking to.
- Brand audit of existing content (up to 50 pieces)
- Voice principles with examples and counter-examples
- Tone modulation guide by channel and context
- Vocabulary guide: words you use and words you do not
- Example copy written in the defined voice for all main channels
- 60-page PDF guide formatted for internal use
What the research process looks like
Before writing a single word of guidance, I audit your existing content. I read everything: your website, your email history if you have it, social posts, sales scripts, customer support responses. I also ask to speak with two or three of your best customers for 20 minutes each, to hear how they describe you when you are not in the room.
That customer language is the raw material. Your brand voice should sound like a more intentional version of how your best customers already talk about you. That is the shortcut to sounding believable.